Let your supporters raise money for you
from relevant ads displayed on their blogs
and personal websites.

You are an artist, or a rock band, or a nonprofit, or a blogger, or even a business with true fans. In the JuiceTorrent world, you are a JT star. So, you put your JT widget on your web site. The widget displays a "Support me" or "Join" and "Get this widget" controls. Your supporters grab and put the JT widget on their own websites and blogs. The widget tells your supporters how to add up to three JT ad spots on their sites. JuiceTorrent starts serving contextual ads into the JT ad spots on your supporters' sites. You start raising money from relevant ads on your supporters' sites and blogs. That's not all - friends of your supporters grab the JT widget and put it on their blogs and sites. Your "raise" more supporters.